BizBash Florida Expo 2011

7 Insights From the BizBash Florida Expo
NEWS 04.30.10 10:10 AM

The first BizBash Florida Expo took place on Wednesday at the Greater Fort Lauderdale and Broward County Convention Center. Nearly 1,100 people attended the day’s seminars and trade show, along with 80 exhibiting companies.

Throughout the day, attendees and speakers—including keynote presenters Colin Cowie, BizBash editor in chief Chad Kaydo, and Bruce Sutka of Sutka Productions International—discussed the state of the corporate event market, planning tips, and design ideas. Here’s a look at what people had to say.

“I think in the last 30 to 45 days we’ve started to turn the corner and the phone is ringing again,” and budgets will be back to normal in 2011.
—Colin Cowie

“Corporate is coming back. It’s just that instead of one event with 300 people, we’re doing three events of 100 people to spread out the budget a bit.”
–Keith Blauschild, co-owner, Parkland Chef Catering

“There’s a lot of movement in the corporate market. The extravagance of ’05 and ’06 is gone, but people are opening up [to doing events again]. They stayed away from entertaining for so long that they are starting to see they need to do it for both incentive and marketing purposes.”
–Warren Dietel, owner and president, Puff ‘N Stuff Catering

“I am negotiating hotel contracts for meetings like I never have before. You can get deals now that make no sense not to sign right away. The benefits are unbelievable.”
–Mona Meretsky, president, Comcor Event and Meeting Production

“People want to see the food prepared in front of them. It’s not just about the food, it’s about the presentation and show. And it doesn’t cost any more.”
–Ralph Rendsland, partner, Three2Oh

“Projections really help create an atmosphere. When you have a theme in mind, it really takes it to the next level without a whole lot of extra decor.”
–Bruce Sutka, president, Sutka Productions International

“I’m amazed at how much furnishings have come into parties but I like that type of residential design. It makes me feel like I’m bringing someone into my home and creating an environment where 200 people feel like 10.”
–Colin Cowie

—D. Channing Muller